25 Amazing Airbnb Statistics [Lodging Sector in 2023]
Are you planning your next holiday? Are you tired of overpriced hotel rooms?
You’re not alone.
Thankfully, there’s a simple yet efficient solution:
Here’s the deal:
Airbnb is a “house sharing” platform that allows regular people to rent out spare accommodation on their property to vacationers, business people, and families.
From humble beginnings back in 2008, Airbnb has become a force to be reckoned with, becoming larger than established competitors like Hilton and Marriot.
So, it should come as no surprise that the latest Airbnb statistics show the company has had a significant impact on the hospitality sector, especially over the last five years, when it went mainstream.
If you want to know more about this sector, read our hospitality industry statistics article.
And now, let’s take a look at the following incredible statistics about the platform:
Astonishing Airbnb Stats and Facts
- 500,000 people use Airbnb every night in the US.
- Airbnb generates more than $3.8 billion in rental revenue every year.
- 90% of Airbnb customers are satisfied or very satisfied with their experience.
- Airbnb experiences grew by more than 295% between 2018 and 2019.
- The average Airbnb host makes more than $20,619 per year in profit renting out a two-bedroom apartment in a major city.
- Consumer spending on Airbnb grew by more than 30% in 2018.
How Big Is Airbnb?
Have you ever wondered how big a of a global phenomenon Airbnb is? If so, check out the following mind-blowing stats and facts:
1. 500,000 people use Airbnb every night in the US.
Airbnb is a massive phenomenon in the US, with more than half a million people using the service every night. Figures suggest that the global number is much larger, with some estimates suggesting that 2 million people use Airbnb rentals across the world on any given day.
2. Market experts value Airbnb at a staggering $38 billion.
While the precise value of Airbnb is not known, market analysts estimate that the unicorn startup is worth nearly $40 billion, Airbnb statistics suggest. To put that in perspective, the company is now worth approximately the same as Chrysler motors, a company that has been in business for more than a century.
The success of Airbnb has two components. First, the platform makes it incredibly simple to book a room practically anywhere in the world. And second, it makes use of previously-unused accommodation, which increases supply and pushes prices down.
Here’s the reason why Airbnb is now so valuable:
3. Airbnb generates more than $3.8 billion in rental revenue every year.
Airbnb revenue has grown substantially over the last few years. In 2016, it was a little over a billion, according to estimates by Forbes magazine. In 2018, it hit nearly $3.8 billion, and it looks set to go even higher.
4. There are now more than six million Airbnb listings worldwide.
Airbnb usage statistics reveal there are now more than six million listings on the platform worldwide. The Airbnb analysis credits this incredible statistic to the ease of uploading holiday accommodation to the platform and the unique locations it offers. For instance, Airbnb users can now stay in more than 2,400 castles.
5. Airbnb revenue growth was 40% in 2019.
Airbnb user statistics are impressive, but the Airbnb growth rate is even more so. The company reported a growth in users of more than 40% in the year to April 2019, making it one of the fastest-growing unicorns in the world, outstripping Uber.
6. There have been more than 500 million Airbnb stays so far.
If you thought Airbnb has been wildly successful over the last few years, you’d be right. Figures suggest that more than half a billion people have stayed in Airbnb accommodation throughout the brief history of the company.
7. The Airbnb occupancy rate currently stands at 70%.
While some property rentals have occupancy rates of as little as 20 to 30% according to Airbnb statistics, many Airbnb members enjoy rates that average two to three times as much. In popular tourist hotspots, such as Las Vegas and Los Angeles, occupancy rates tend to be even higher.
So who is using Airbnb? Take a look at the following demographic statistics:
8. 54% of Airbnb hosts are women.
Airbnb host demographics suggest that slightly more than all hosts are women. What’s more, women are much more likely to use Airbnb than their male counterparts in general, primarily because it offers a cheaper alternative to regular hotel stays.
9. Users spend 11 minutes 31 seconds on the app before picking a place to stay.
Airbnb demographics suggest that the average user spends around just over 10 minutes browsing the Airbnb app before deciding where to stay. Just enough for your cup of tea get cold if left unattended, so make sure you’ve got it close to you!
But who is using the app the most?
10. 60% of all guests who have ever booked on Airbnb are Millennials.
Airbnb users demographics suggest that a whopping six in ten guests who have ever booked an Airbnb are Millennials born between 1982 and 2000.
There are two main reasons for this:
First, Airbnb helps to get the price of accommodation down dramatically, which is quite helpful for a generation of young workers who have seen declining wages. And second, Airbnb is an app-based experience, something that Millennials are incredibly fond of.
How Much Is Airbnb worth in 2019?
Above we presented figures that showed that Airbnb is worth a lot of money. But how does it compare to the rest of the sector?
11. Marriott International Inc. is worth $48 billion, just $10 billion more than Airbnb.
The Marriott hotel group is one of the most successful in the world, worth a staggering $48.35 billion according to the most recent share price data. That means it’s only worth $10 billion more than Airbnb and could see itself pipped by the unicorn startup over the next few years.
12. There were 164 million guest arrivals on Airbnb in 2018.
Airbnb doesn’t release figures on the number of guest arrivals every year, but analysts at Forbes have calculated that there were more than 160 million guest arrivals arranged through Airbnb in 2018 alone.
Benefits of Airbnb for Hosts and Guests
There are numerous benefits of Airbnb for both guests and hosts. Check out the following fascinating statistics.
13. Hosts now charge an average rent of $185 per night for accommodation on the platform.
Data from Forbes suggests that hosts are doing very well from Airbnb. In 2016, the average rental price on the platform was $157 per night. That has since risen to more than $185 per night as hosts become better known and the quality of accommodation available on the platform goes up.
14. Hotel rooms are 50% more expensive than Airbnb rentals on average in some cities.
The cost of Airbnb relative to the price of an equivalent hotel room varies dramatically from city to city. In some places like Austin, Texas, booking an Airbnb is about half the price of the conventional alternative. Great news for vacationers!
15. The average Airbnb host makes more than $20,619 per year in profit renting out a two-bedroom apartment in a major city.
The average Airbnb host is making a fortune from renting out their accommodation through the platform. Estimates suggest that the average person collects more than 20 grand a year in rent from short term rentals, even when occupancy rates average 70%. Many hosts then divert this money toward paying the mortgage, helping to free up more disposable income.
latest trends you need to know:
16. Airbnb experiences grew by more than 295% between 2018 and 2019.
Airbnb listings growth has exploded over recent years, but the company’s “experiences” booking option has also skyrocketed. Experiences allow users to book activities to go alongside their accommodation booking and can range from city tours to llama petting. Data from Skift suggest that experiences grew by close to 300% in the 2018-2019 financial year.
17. Airbnb now operates in 191 countries and 65,000 cities.
Here’s a scary statistic if you’re a traditional hotel operator:
Airbnb is now a truly global force. Alongside stunning Airbnb user growth, the company also operates across the globe, connecting people with accommodation in nearly every corner of the globe.
Here’s another statistic that shows how the industry has changed:
18. Airbnb now has more listings than Marriott, Hilton, and IHG combined.
Currently, Marriott has approximately 1.1 million rooms available, Hilton has 773,000, and IHG has 766,000. But Airbnb dwarfs them all, offering a staggering 6 million individual units for rent.
19. Airbnb now holds 20% of the US consumer lodging market.
Economists define a “monopoly” as any company that controls more than 25% of the market, and Airbnb is fast reaching that status. While IHG and Hilton have both seen their market share slashed in recent years, Airbnb has bucked the trend. Back in 2013, the company held just 1% of the total market. By 2018, that had grown to more than 20% in the consumer segment.
In contrast, business travelers still predominantly rely on hotels.
20. Consumer spending on Airbnb grew by more than 30% in 2018.
The Airbnb market value has gone up considerably in recent years. The reason for this growth is that investors expect Airbnb to become much more valuable in the future, thanks to its ballooning consumer base. Airbnb growth statistics show that consumers increased their spending on Airbnb by nearly a third in 2018, with the majority making bookings in popular coastal states like New York, Florida, and California.
On to the next statistic:
21. Airbnb employs 12,736 people.
Airbnb’s number of employees is now higher than it has been at practically any point in the company’s history. It now has close to 13,000 people on its payroll, which, when you think about it, is a surprisingly small number, given the company’s enormous revenues.
22. 90% of Airbnb customers are satisfied or very satisfied with their experience.
Initially, many people worried they wouldn’t get a high-quality service using a platform like Airbnb, but experience has proven the opposite. Nine out of ten people who use accommodation available on the platform say they are either satisfied or very satisfied with the service they have received. No wonder the number of Airbnb hosts and guests keeps on rising.
23. Airbnb has spent more than $23.5 million on advertising in the US.
While Airbnb has historically been popular because of word-of-mouth advertising, the company doesn’t shy away from spending vast amounts of money through traditional advertising channels. At the last count, the company had spent somewhere in the region of $23.5 million on advertising in the US alone.
24. The US has the most Airbnb listings of any country, followed by France.
The US is Airbnb’s home market and also has the most listings of any country in the world, at more than 660,000.
However, when you look at the number of listings on a per capita basis, other countries do much better. For instance, France’s population is about a sixth of that of the US, and yet there are more than 485,000 Airbnb rentals available in the country. In Italy, there are 340,000 rentals, and in the UK, there are 175,000.
25. 11% of Airbnb rentals are one-night says.
Many people imagine that Airbnb is for people who just need quick stop-over accommodation, but this is becoming less common on the platform. The latest figures suggest that 89% of people stay for two nights or more and that just 7% of reservations are by single guests.
As the latest Airbnb statistics make clear, Airbnb is on the rise. It is staggering just how many Airbnb hosts there are now:
More than the entire population of some small countries.
Airbnb has grown from a curiosity into something that is now widely accepted as a great way to get low-cost, short-term holiday accommodation.
And on that note:
Pick your favorite and get packing!